This essay explores how American evangelicals have employed popular media to maintain and even augment their vitality in the United States during a supposedly secular age. Focusing on the story of the Christian Herald, an evangelical newspaper that greatly expanded its circulation and influence during the 1890s, elucidates the innovative strategies publishers adopted to attract and retain the attention of a significant segment of the American Protestant public. By embracing ground-breaking printing and photographic technologies, experimenting with novel approaches to popular journalism, and espousing modern advertising techniques, the Christian Herald became the most successful religious newspaper in the world within a decade, a position it held throughout most of the twentieth century. Analyzing these enterprising methods alongside the distinctive messages about American exceptionalism that the Christian Herald communicated in its columns also helps to explain why evangelicalism has continued to flourish in the United States in comparison to the United Kingdom or Europe. “‘There Are No Secular Events’: Popular Media & the Diverging Paths of British & American Evangelicalism,” in Secularization and Religious Innovation in the North Atlantic World ed. David Hempton and Hugh McLeod (New York: Oxford University Press, 2017).